FAB CRM: Centralize Customer Communication Across Channels

Manage WhatsApp, Instagram, Email & more from one inbox. Automate replies, qualify leads instantly, and turn conversations into conversions with FAB CRM.

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FAQ

Frequently Asked Questions

What is FAB CRM?

FAB CRM is a powerful customer relationship management platform that centralizes all your customer communication channels—WhatsApp, Instagram, email, live chat, and more—into a single unified inbox. It helps businesses automate responses, qualify leads instantly, and streamline team collaboration to improve customer engagement and drive business growth.

How does FAB CRM work?

FAB CRM works by integrating multiple communication channels into one platform. It collects all incoming messages from channels like WhatsApp, Instagram, email, and live chat and displays them in a single inbox. Teams can respond to, manage, and track customer interactions in real-time. With features like automation, lead qualification, and analytics, FAB CRM helps businesses enhance communication, boost productivity, and convert more leads into sales.

What platforms can I integrate with FAB CRM?

FAB CRM supports integration with several popular communication platforms, including:

  • WhatsApp Business API
  • Instagram Direct Messages
  • Email
  • Facebook Messenger
  • Live Chat (Website and In-App)

You can manage all customer interactions from these platforms in one place, streamlining your communication efforts.

Can FAB CRM automate responses to customers?

Yes, FAB CRM includes robust automation features that allow you to set up automated responses for common customer inquiries on WhatsApp, email, and other platforms. You can also create workflow automations to qualify leads, follow up with customers, and direct messages to the appropriate team member. This helps reduce manual work and ensures timely responses to customers.

How does FAB CRM help with lead qualification?

FAB CRM automatically qualifies leads by using predefined rules and criteria. You can set up lead scoring based on customer engagement or interactions, such as the type of message or product interest. Leads are instantly categorized and assigned to the right sales representative for follow-up, ensuring that high-quality leads are prioritized and no opportunity is missed.

Can my team collaborate effectively within FAB CRM?

Yes, FAB CRM is designed for team collaboration. It includes features like shared team inboxes, internal notes, and task assignments, allowing different team members to collaborate efficiently. Conversations can be assigned to the right team member based on expertise or availability, and internal comments ensure that everyone has the context they need to provide the best customer experience.

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